India’s electric two-wheeler market continues to grow rapidly, and the sales figures for September 2025 clearly reflect changing trends in this industry. This time, TVS Motor delivered an outstanding performance and secured the top spot in sales. Ola Electric, which had held the number one position for months, slipped to second place. The most surprising development was Ather Energy breaking into the top 3 for the first time, catching everyone’s attention.
TVS Motor’s Golden Month – How iQube Became Number One
September proved to be historic for TVS Motor. Its popular electric scooter, the iQube, continued to be a favorite among customers. Its long battery range, stylish design, and dependable service network set it apart from the competition. In a large market like India, it’s not just the product that matters but also the reliability of the brand. This trust is what made customers choose TVS, leading to record-breaking sales and securing the number one position for the company.
Ola Electric Gets a Setback – Why Did It Drop to Second Place?
For a long time, Ola Electric was considered the biggest player in India’s EV market. Its models, including the Ola S1 Pro and Ola S1 Air, had become a trend among the youth. But now the situation is changing. This September, Ola slipped to the second position. Experts say delays in delivery, after-sales service issues, and declining customer trust contributed to this drop. Still, Ola remains strong in second place and is likely to try making a comeback in the coming months with new models and features.
Ather Energy’s Spectacular Comeback – First-Time Entry into the Top 3
September 2025 was a landmark month for Ather Energy. The company broke into the top 3 for the first time, proving that new players can also grow rapidly in the EV sector. Ather’s models, such as the 450X and Rizta, received an excellent response from customers. Buyers appreciated their battery performance, smart features, and smooth riding experience. Importantly, Ather has also expanded its charging network, which has strengthened consumer confidence. Now the company is giving a direct challenge to giants like Ola and TVS.
Why Demand for Electric Two-Wheelers Is Rising Rapidly
There are several reasons why Indian consumers are increasingly choosing EVs. Rising petrol and diesel prices are pushing people to look for more affordable options. Governments at both the central and state levels are offering attractive subsidies and tax benefits for electric vehicles. At the same time, the younger generation is more conscious about the environment and eager to adopt clean energy solutions. In addition, the maintenance cost of electric scooters is significantly lower than petrol vehicles, making them a more practical and economical choice for many buyers.
The Future of the EV Industry – Who Will Win the Race?
Experts believe that the coming months will be even more exciting for the EV industry. The competition between TVS, Ola, and Ather will intensify. Hero MotoCorp is working aggressively with its Vida brand, while Bajaj Chetak Electric is gradually strengthening its position. Several new companies are also preparing to enter the market with innovative products. The government is investing in expanding charging infrastructure, which will make it easier for customers to adopt electric two-wheelers in the future.
