Trump Organization Launches $499 Smartphone and Revolutionary Mobile Plan

On June 16, 2025, the Trump Organization revealed its latest business venture—a mobile service called Trump Mobile and a new smartphone called the T1 Phone. This move marks an expansion beyond the Trump family’s traditional businesses in real estate and hospitality.

• T1 Phone: A $499 smartphone with a gold-colored design, running on Android 15. It’s made in the USA and has specifications aimed at appealing to a broad consumer base.
• “The 47 Plan”: This mobile service plan costs $47.45 per month and includes unlimited calls, texts, data, telehealth services, and free international calls to over 100 countries.
• Network Partnerships: Trump Mobile will operate as an MVNO (Mobile Virtual Network Operator), partnering with AT&T, Verizon, and T-Mobile to provide its network services.
• Made in America: Both the T1 phone and customer service operations will be based in the U.S., contributing to local production and job creation.

The latest initiative from the Trump Organization is being spearheaded by Eric Trump and Donald Trump Jr., the sons of former President Donald Trump. This new venture into the mobile and telecom sectors marks a significant pivot for the family business, which has historically been centered around real estate and hospitality. The move follows previous investments by the Trump family in digital platforms like Truth Social and cryptocurrency ETFs, reflecting their growing interest in the technology space.

In response to the launch of Trump Mobile, Carl Pei, CEO of the popular tech company Nothing, commented that the market is about to get “heated,” indicating that this new entrant could intensify competition in the already crowded U.S. telecom market. Moreover, the launch may pose a challenge to Chinese smartphone brands, which currently dominate the American market. With Trump Mobile entering the scene, it’s clear that the competition for market share is about to intensify.

As of now, pre-orders for the T1 Phone are already live, with the device expected to hit stores by September 2025. The accompanying “The 47 Plan” is also set to roll out around the same time. This venture marks a crucial new direction for the Trump family, and its success will likely hinge on how well consumers respond to the products and whether the brand can compete effectively in an already saturated market.

CNBC – Trump Mobile Announcement